The other day when Ivey was crying and could no longer console herself by breastfeeding, Jordan picked up our Moby Wrap and asked me to help him "get this thing on." This particular wrap is lavender, but he didn't let that deter him. Now he's more practiced than I am at using the wrap, and he frequently carries Ivey in it to give me a break (she wants to be held a lot). Sometimes he even does housework at the same time.
We went to our local consignment sale recently and realized when we got out of the van that both our girls were asleep--yay! We put Suzi in the umbrella stroller and switched it to the recline position, and then Jordan carried Ivey in the Moby Wrap (we have another one that's black and green, which he prefers). I got to shop until I was tired without so much as a peep out of the girls. We got so many great deals! My Jordy is awesome and I love to see him bonding with our babies.
So, guys, don't write off wraps just because you think it's a girl thing. Wear your baby in that wrap! It may feel embarrassing to you, but it's sexy to your wife.